A knowledgeable about theoretical and technical skill in the baking industry, Eddie Choong becomes a prominent baking figure in Malaysia. For years, he worked at perfecting a recipe for the pastries led to he had the support of large sections of the populace. Thus, he works as a consultant of numerous companies, product spoke person, judge of the competition and instructor for his culinary centre.

He is influenced by his brother to venture into baking industry since he was a secondary school. He had been dying to make his own adorable cake after hanging-out at bakery where is a place he used to go. It is no doubt that he become an exceptionally baker.

He started his bakery studies after graduation. He has successfully participated in many bakery and bread shop in Malaysia. Much effort for six years, he was spent to acquire a good knowledge in baking industry. He has won the support of countless entrepreneurs’ and become a material’s consultant and spoke person of the products. 

Keep upgrading and researching will improve his skills to another stage, he was able to pursue his studies in a well-known University in Taiwan. He had successfully completed the course with recognized certificate in theory of technical baking skill.

Eddie Choong’s first book was published in 1994, sharing his secret recipe to the public. To realizing the importance of increasing interaction between different cooks or bakers, he decided to help the baking figure publishes their own recipe.

With his career growing rapidly, Eddie Choong is researching the skill of baking to ease strengthen his career to become a famous chef in Malaysia. He continuously contributes his effort for monitoring and promoting his skill to the students within his four culinary centres. 

Principal: Chef Eddie Choong

Currently present as principal at Chef Eddie Choong Bake & Culinary Centre.

20 Years of experience in the bake and culinary

SHIH CHIEN UNIVERSITY TAIWAN

CHEFS ASSOCIATION OF MALAYSIA
MEMBER OF WORLD ASSOCIATION OF COOKS SOCIETY (WACS)

International Management Centre Association United Kingdom (Action Learning Registered Coach)


Awarded the Bronze Medal for 3 Tier Wedding Cake Category in the 11th FHA International Salon Culinaire Food & Hotel Asia 1998 (Singapore)

Awarded the Gold with Distinction for 3 Tier Wedding Cake Category in the International Salon Culinaire Food & Hotel Malaysia 2001

Awarded the Silver Medal for Pastry Showpiece Category in the 13th FHA International Salon Culinaire Food & Hotel Asia 2002 (Singapore)

Awarded the Silver Medal for 3 Tier Wedding Cake Category in the International Salon Culinaire Food & Hotel Malaysia 2002

Awarded the Silver Medal for 3 Tier Wedding Cake Category in the 14th FHA International Salon Culinaire Food & Hotel Asia 2004 (Singapore)

Awarded the Gold Medal for 3 Tier Wedding Cake Category in the International Salon Culinaire Food & Hotel Malaysia 2005

Awarded the Gold with Excellence for 3 Tier Wedding Cake Category in the 15th FHA International Salon Culinaire Food & Hotel Asia 2006 (Singapore)

Awarded the Silver Medal for 3 Tier Wedding Cake Category in the 15th FHA International Salon Culinaire Food & Hotel Asia 2006 (Singapore)

Official judge of National Wedding Cake Competition
Bakery Advisor
AMWANG SDN BHD
YKL MULTI ENTERPRISE
PERFECT FORMULA
SYDNEE BAKERY
SWEET SUGAR CAKE HOUSE